Melbourne Beatlemania
Posted by: 
ThePacman
S 37° 48.225 E 144° 58.300
55H E 321435 N 5814021
The Beatles inspired fashion changes in Melbourne - so much so that this Beatles-inspired jacket is now on permanent display at the Melbourne Museum.
Waymark Code: WMNXXG
Location: Victoria, Australia
Date Posted: 05/21/2015
Views: 5
The Beatles only visited Australia once (June 1964), but they left a lasting impression.
A 1966 men's collarless polyester jacket is on display at the Melbourne Gallery. The museum's "Statement of Significiance" states:
"The collarless jacket style, with its distinctive black piping around the edges, was made famous by the Beatles, in a look created for them in 1963 by Soho, London tailor Dougie Millings. It was an adaption of a style of suit created by Paris fashion designer Pierre Cardin in 1960. Part of its appeal to Millings was that it was easy for him to reproduce for the masses when the Beatles became nationally, and then internationally, famous. The design was soon being knocked off by tailors and ready to wear companies around the world, including Australia from where this example came."
You'll need entry into the Melbourne Museum to visit this permanent display.
Location:
Melbourne Museum (Melbourne Gallery)
11 Nicholson St, Carlton VIC 3053
Type of location: Beatles exhibit/memorabilia
Connection to The Beatles:
The Beatles visited Australia and inspired fashion changes. The Beatles-inspired 1960s men's collarless polyester jacket is now on display at the Melbourne Museum as "Beatles Mod Style" item Reg. No. HT 29858.
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Visit Instructions:
Post a unique photo of the location, taken at the time of visit.