"Sunrise Radio 103.2 FM" - Bradford, UK - A.M./F.M. Radio Broadcasting Stations on Waymarking.com

Sunrise Radio is located within Sunrise House, an English Heritage Grade II listed building on the edge of the area known as Little Germany. During the industrial revolution Bradford developed as a leading producer of textiles and became known as the wool capital of the world. In the early days of this development many people from Germany settled in this area and built warehouses to serve the export trade.

As time moved on people from other countries moved into the area to work in the industry and Bradford now has a large mixed ethnic community from places such as Pakistan and India.

Sunrise Radio Broadcasts mainly to the region’s ethnic minority communities, Bradford City Radio Ltd trading as SUNRISE RADIO (YORKSHIRE) was formally launched in December 1989.

SUNRISE RADIO ( YORKSHIRE) broadcasts 24 hours a day, 7 days a week on 103.2 FM, in Bradford, Keighley and Huddersfield via DAB and around the world via the Sunrise Radio APP and online. The unique mix of music, information and news has already won the station a large and loyal following, which is rapidly increasing and is the only effective tool for reaching the Asian Community in West Yorkshire for advertisers and service providers.

The SUNRISE RADIO (YORKSHIRE) studios are based in Bradford city centre and our mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted. Our popular Road Show Crew perform at all of the North’s leading Melas and together with community groups organise wonderful outdoor events such as the annual Masti in the Market in Leeds Open Air Kirkgate market.

SUNRISE RADIO (YORKSHIRE) was named Media of the Year 2004 and has been Ethnic Media of the Year in both 2001 and 2002. We reach 74.5% of our TSA according to independent research which equates to 150,000 – 170,000 Asian Listeners each week on the FM licence alone although the potential to reach a bigger audience is realised by the fact that we also broadcast on the internet and on the digital radio (DAB) as well. We are also the only commercial Asian Station in the UK to team up with another station in Pakistan and broadcast to areas such as Jhelum, Mirpur etc.

1st Jan 2013 saw the launch of the Sunrise Radio App available on Android (Google Play):

And Apple App store.

Awards: Ethnic Media of the Year 2001 Ethnic Media of the Year 2002

Station Category: Commercial Radio Genre or specialty of the station submitted: Unicultural station Station web-page: [Web Link] Internet web-casting link if available.: [Web Link] How is the signal transmitted: By "Transmission Tower" Favourite program or on air person/announcer: Although aimed primarily at the Asian population of Bradford, it gives the whole population of Bradford to experience a wider choice of music than is normally available. By also having a presence at events outside the station itself it also helps to integrate the the whole community of Bradford. "SIRIUS Satellite Radio" channel number: Not listed "XM Satellite Radio" channel number: Not listed

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