Located on the malecon at the intersection with Bulevar Lola Beltran, a former brewery tank overlooks Mazatlan's harbor.
Two plaques are mounted in front of the "olla". The first one reads:
"OLLA DE COCIMIENTO PARA LA PRODUCTION DE CERVEZA QUE
REPRESENTA 100 ANOS DE CALIDAD DE CERVECERIA DEL PACIFICO S.A. DE C.V. FUNDADO EL 14 DE MARZO DE 1900 POR LOS SENORES GERMAN EVERS, EMILIO FILLIPPI Y JORGE CLAUSSEN. EN EL ANO DE 1954 FUE ADQUIRIDA POR EL GRUPO MODELO S.A. DE C.V."
which translated means:
"Cooker FOR PRODUCTION OF BEER
Represents 100 years of quality PACIFIC BREWERY SA DE CV Founded on 14 March 1900 by Mr. GERMAN EVERS, FILLIPPI AND JORGE EMILIO CLAUSSEN. In the year of 1954 was acquired by Grupo Modelo SA DE CV"
The second plaque reads:
"INAUGURADA POR
C. ALEJANDRO HIGUERA OSUNA
PRESIDENTE MUNICIPALDE MAZATLAN. SINALOA.
DON ANTONINO FERNANDEZ RODRIGUEZ
PRESIDENTE GRUPO MODELO
CON MOTIVO DE LA CELEBRACION DE LOS
PRIMEROS
100 ANOS DE LA CERVEZA PACIFICO
14 MARZO - 1900
14 MARZO - 2000"
WHICH TRANSLATED MEANS:
"Opened by
C. ALEJANDRO HIGUERA OSUNA
MAYOR, MAZATLAN. SINALOA.
Antonino Fernández Rodríguez
GROUP PRESIDENT MODELO
ON THE OCCASION OF THE CELEBRATION OF
FIRST
100 years of Pacific Beer
MARCH 14 - 1900
MARCH 14 - 2000"
Wikipedia (
visit link) adds:
"Cerveza Pacífico Clara, better known as Pacífico, is a Mexican pilsner-style beer. It was first brewed in 1900 when three Germans opened a brewery, the Cerveceria del Pacífico in Mazatlán. Cerveza Pacífico is named so because the Pacífico brewery is located in the Pacific Ocean port city of Mazatlán, in the state of Sinaloa, México. Its label includes a picture depicting a lifesaver encompassing a hill with the port's lighthouse hill, known locally as "Cerro del Crestón." In Mazatlán, the beer is available in three different size bottles: "cuartitos" (6 fl. oz), "medias" (12 fl. oz.), and "ballenas" (32 fl. oz.). "Clara" means clear, blonde, as opposed to "oscura" (dark).
The Pacífico brewery was bought by Mexican brewing giant Grupo Modelo in 1954. The Belgian Anheuser-Busch InBev company currently owns a 50% stake of Grupo Modelo."