Giant Bull - Toro de Osborne - Aragon - Spain
N 41° 34.288 W 000° 38.326
30T E 696864 N 4604891
The Osborne bull (in Spanish: Toro de Osborne) is a flat metal 50 feet high black giant image of a bull, promoting the 'Osbourn Sherry' brand
Waymark Code: WMEK8D
Location: Aragón, Spain
Date Posted: 06/08/2012
Views: 13
Toro de Osborne is a flat metal, 14-metre-high black image of a bull in semi profile. The bull was created in 1956 by Manolo Prieto, for the Osborne Sherry Company.
"The Osborne sherry company (founded by Thomas Osborne Mann in 1772) erected large images of bulls starting in 1956 to advertise their Brandy de Jerez. They were in black (with the brand "Veterano" in red on it) advertising boardings located on sites near to major roads throughout Spain. The original image was smaller and in a slightly different design. It got bigger as a law barred publicity within 150 metres of a road.
Later on a new law was passed in 1994, this time prohibiting such advertising, and so the boardings were to be removed. By this time the signs were nationally renowned, so although some campaigners wished them completely removed to fully comply with the intent of the law, public response resulted in the signs being retained, but completely blacked out to remove all reference to the original advertisers. The Court eventually allowed these signs to remain on the grounds that it has become a part of the landscape where it is present and its "aesthetic or cultural significance" thus turning it into a figure of public domain." (
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