«The A Brasileira was opened by Adriano Telles on 19 November 1905, to sell "genuine Brazilian coffee" from the State of Minas Gerais, a product generally unappreciated in homes of Lisboetas of that period. In order to promote his product, Telles offered each shopper, who bought a kilogram of ground coffee (for 720 réis), a free cup of coffee. It was the first shop to sell the "bica", a small cup of strong coffee, similar to espresso. The founder, who lived in Brazil and imported his products, had no problem in importing coffee, goiabada, tapioca, spices, tea, flour, in addition to wine and olive oils.
In 1908, the Brasileira was remodelled by Manuel Joaquim Norte Júnior (1878-1962), and again in 1922, to re-orient the business model in order to sell drinks, in addition to coffee. Its redesign, completed by architect José Pacheco, was completed in the Art Deco-style, with a green and gold entrance, and an interior that included mirrored walls, brass fittings, a long, oak bar and wooden booths.
With establishment of the First Portuguese Republic (5 October 1910), its associated liberties, and the installation of the Directório in the Largo de São Carlos (then renamed Largo do Directório) the Brasileira became a heavily transited café.
It was during the nascent Republic that numerous intellectuals, artists and literary writers began to walk through its doors. United by the poet-General Henrique Rosa (the adoptive uncle of Fernando Pessoa), many of the literary figures would help to establish the magazine Orpheu.
Between 1950-1960 the Brasileira was in risk of closing permanently.
By 1993, the café had weathered its mide-century financial problems, and had applied for funds from the Lisboa 94 Capital Europeia da Cultura program to remodel and restore the building.»
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