The Carlsberg Group (pronounced /'karlzburg/) is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark. The company's main brand is Carlsberg Beer, but it also brews Tuborg as well as local beers. After merging with the brewery assets of Norwegian conglomerate Orkla ASA in January 2001, Carlsberg became the 5th largest brewery group in the world. In 2009 Carlsberg is the 4th largest brewery group in the world employing around 45,000 people.
History
Carlsberg was founded by J. C. Jacobsen; the first brew was finished on 10 November 1847. Exportation of Carlsberg Beer began in 1868; foreign brewing began in 1968 with the opening of a Carlsberg brewery in Blantyre, Malawi. Some of the company's original logos include an elephant (after which some of its lagers are named) and the swastika. Use of the latter was discontinued in the 1930s because of its association with political parties in neighboring Germany. Carlsberg founder J. C. Jacobsen was a philanthropist and avid art collector. With his fortune he amassed an impressive art collection which is now housed in the Ny Carlsberg Glyptotek in central Copenhagen.
Jacobsen set up the Carlsberg Laboratory in 1875 which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The species of yeast used to make pale lager, Saccharomyces carlsbergensis, was isolated at the Laboratory and was named after it. The concept of pH was developed there as well as advances in protein chemistry. The laboratory was part of the Carlsberg Foundation until 1972 when it was renamed the Carlsberg Research Center and transferred to the brewery.
The old brewery in Copenhagen is open for tours and famous visitors have included Winston Churchill and Queen Elizabeth II.
Carlsberg acquired Tuborg breweries in 1970 and merged with Tetley in 1992.
Carlsberg has two breweries in China - Huizhou and Shanghai. It used to have one in Hong Kong, but shut it down in 1999 due to high costs. Carlsberg's Shanghai brewery started production in 1998.
Baltic Beverages Holding
Baltic Beverages Holding is a Russian brewery owned by Carlsberg. The company is a significant operator in the brewing industry in Russia, Ukraine, the Baltic countries and Kazakhstan. In 2007 the companies revenue increased by 31% to 10,4 Bn DKK. A significant increase in revenue and profit is also expected in 2008.
In 2007 Carlsberg and Heineken International announced that they would make a bid for Scottish & Newcastle. After much negotiation, Scottish & Newcastle agreed to the sale in early 2008, and it was completed in June 2008 after receiving shareholder approval, for an amount close to 8 Bn £. Most of Scottish & Newcastle operations in China, Vietnam, France and Russia & Eastern Europe were transferred to Carlsberg, including Scottish & Newcastle's share of Baltic Beverages Holding.
Brands
Carlsberg beers
Carlsberg beer
Tetley's Bitter products Tetley's Original , Smoothflow . Tetley's are a Carlsberg UK brand.Brands held by the Carlsberg brewery group:
Carlsberg a 5% abv pale lager with a global distribution; marketed as Carlsberg Export in the UK
to avoid confusion with the UK Carlsberg lager which is brewed at 3.8% abv.
Semper Ardens
Kuche Kuche (Malawi)
San Miguel (UK)
Mythos_(beer) (Greece)
Wusu (NW China)
Elephant
Special brew
Tuborg (Regional)
Dick (Regional)
FuZzi (Regional)
Carls (Regional)
Tetley (UK)
Halida Beer (Vietnam)
Chang Beer (Thailand)
Holsten (Germany)
Lav (Serbia)
Feldschlösschen (Switzerland)
Cardinal Lager (Switzerland)
Baltika (Russia) - through the 50-50 joint venture BBH
Pripps (Sweden)
Carnegie Porter (Sweden)
Falcon (Sweden)
Karhu (Finland)
Koff (Finland)
Ringnes (Norway)
Frydenlund (Norway)
Dahls (Norway)
Arendals (Norway)
Nordlands (Norway)
Tou (Norway)
Okocim (Poland)
Bosman (Poland)
Piast (Poland)
Kasztelan (Poland)
Harnas (Poland)
Pan (Croatia)
Pirinsko and Shumensko (Bulgaria)
Saku (Estonia)
Splügen and Bock 1877 (Italy)
Ramlösa (Sweden)
Troy and Venüs (Turkey).
Saxon Beer (Gluten-free beer)
Jacobsen
Vole (Turkey).
Astra (Germany)
Carlsberg (Portugal)
Carlsberg (Portugal)
Behnoush (Iran)
Kronenbourg (France)
details taken from : wikipedia.