Post Register - IF Idaho - Newspaper Headquarters on Waymarking.com

newspaper covers an area that stretches the miles from the Salmon River area, east into Montana, into western Wyoming including Jackson and south to Blackfoot, Idaho. The Post Company of Idaho Falls, ID, is an employee-owned, full service, multimedia information and publishing company that has served the region for over 100 years.

The Post Company began its history in Idaho Falls in 1925, when J. Robb Brady, grandfather of current Post Company President Jerry Brady, purchased The Daily Post after moving to Idaho from Kansas where he had published newspapers in Galena and Salina. He was previously co-founder of the Tulsa World. J. Robb Brady died in 1926, after which E.F. McDermott was named publisher.

In 1931, The Daily Post merged with Times-Register to become the Post Register.

Jim Brady, son of J. Robb, returned from getting his education at Notre Dame, Boston College and Harvard and entered the business in 1933. McDermott was named president of The Post Company in 1934. In 1941, Jim Brady's brother Robb returned from Notre Dame and entered the business. McDermott served as publisher until his death in 1977, at which time Robb Brady became publisher.

In 1947, following service in World War II, Jim Brady started the first of three radio stations, KIFI in Idaho Falls. Later the company owned half interests in stations in Pocatello and Twin Falls. In 1961, Brady put on the air the second television station in the market, also called KIFI-TV. In 1969, The Post Company established Upper Valley Cable. Jim Brady served as its president for 17 years until it was sold to TCI in 1984, at which time The Post Company owned 25 percent of the company.

In 1971 the company moved its newspaper offices from downtown Idaho Falls to its present location on North Yellowstone Highway.

In 1984 Jim Brady died and shortly thereafter, his son, Jerry returned to Idaho Falls after a successful career in government and law in Washington, D.C. to enter the family business, initially as general manager of KIFI. In 1988, Robb Brady decided to retire, at which time Jerry Brady became publisher of the Post Register and president of The Post Company. Rickie Orchin Brady was named general manager of KIFI. In March 2002 Jerry Brady ran for governor of Idaho and Roger Plothow was named interim publisher. Plothow was named publisher in December of that year.

In 1997 the newspaper hit another milestone when it changed to morning publication and added a Saturday edition. In 1998, a number of family shareholders sold their interest in the company to an Employee Stock Ownership Trust, thereby establishing employees of The Post Company as formal stakeholders in the business.

In 2005, the Post Company sold KIFI-Local News 8 to the News-Press & Gazette Company of St. Joseph, Missouri. The Post Company continues to operate the Post Register, Challis Messenger, Jefferson Star, Shelley Pioneer and Intermountain Farm & Ranch. The Post Register is the second largest newspaper in Idaho and has won significant state, regional and national awards for excellence in journalism, advertising, circulation, promotion and the Internet.

Area Served: Idaho Falls Idaho What is (later, was) its physical address?: 333 Northgate Mile Idaho falls, ID United States 83702 Does it now just provide an internet read?: Both newsprint and internet Internet address: [Web Link] Did you ever buy or subscribe to this paper?: NO! I'd never buy this rag! Please provide a link referring to the newspaper's demise.: Not listed If applicable, when was this publication's last edition?: Not listed

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