Tampere Nokia Arena receives high-level international recognition - Tampere, Finland
Posted by: Groundspeak Premium Member marcius
N 61° 29.680 E 023° 46.400
34V E 647628 N 6821028
The Stadium Business palkinto Nokia Areenalle. The Stadium Business award for Nokia Arena.
Waymark Code: WM16GJR
Location: Finland
Date Posted: 07/28/2022
Published By:Groundspeak Premium Member Alfouine
Views: 6

SUOMI

Tampereen Nokia-areena on saanut kansainvälisen The Stadium Business -palkinnon sponsoroinnin, myynnin ja markkinoinnin kategoriassa. Palkinto julkistettiin tiistai-iltana Britannian Manchesterissa järjestetyssä tilaisuudessa.

Palkinto myönnetään areenan onnistuneesta kaupallistamisesta. Tampereen Nokia-areenaa edustivat tilaisuudessa toimitusjohtaja Marko Hurme ja digitaalisen liiketoiminnan päällikkö Jussi Maaniitty.

Digitaalisen liiketoiminnan päällikkö Jussi Maaniitty kertoo, ettei palkinto ole rahapalkinto. Kovatasoisen kilpailun myötä areena tulee kuitenkin tunnetuksi muiden maailman areenoiden keskuudessa.

Samaan kategoriaan osallistuivat muun muassa Los Angelesissa sijaitseva Crypto.com-areena, joka tunnettiin aiemmin Staples-keskuksena, sekä FC Barcelonan kotikenttä Camp Nou, joka solmi tänä vuonna sponsorointisopimuksen Spotifyn kanssa. Camp Nouhun mahtuu lähes 100 000 kävijää, ja se on Euroopan suurin stadion.

Lisäksi mukana olivat Kaliforniassa sijaitseva Intuit Dome, Britanniassa sjaitseva Headingley/Clean Slate ja argentiinalainen River Plate/Mas Monumental.

Monia kategorian ehdokkaita yhdisti se, että ne ovat vaihtaneet nimisponsoria kuluneen vuoden aikana.

The Stadium Business -kokous on vuosittainen tilaisuus, jossa maailman johtavat areenatoimijat tutustuvat alan muihin tekijöihin maailmalla. Tapahtuma järjestettiin 13:nnetta kertaa.

ENGLISH

Tampere's Nokia-arena has received the international The Stadium Business award in the sponsorship, sales and marketing category. The award was announced on Tuesday evening at an event organized in Manchester, UK.

The award is given for the successful commercialization of the arena. Tampere Nokia Arena was represented at the event by CEO Marko Hurme and Head of Digital Business Jussi Maaniitty.

Head of digital business Jussi Maaniitty says that the award is not a monetary award. However, with the tough level of competition, the arena will become known among other arenas in the world.

The Crypto.com Arena in Los Angeles, formerly known as the Staples Center, and FC Barcelona's Camp Nou, which signed a sponsorship deal with Spotify this year, participated in the same category. Camp Nou can accommodate almost 100,000 visitors and is the largest stadium in Europe.

The Stadium Business meeting is an annual event where the world's leading arena operators get to know other players in the field around the world. The event was organized for the 13th time.

SOURCE - (Aamulehti)

The Stadium Business

SPONSORSHIP, SALES & MARKETING AWARD

Category Winner: Nokia Arena

Shortlisted nominees:

  • Spotify Camp Nou
  • com Arena
  • Intuit Dome
  • Headingley/Clean Slate
  • River Plate/Mas Monumental
SOURCE - (The Stadium Business)

Type of publication: Newspaper

When was the article reported?: 07/06/2022

Publication: Aamulehti

Article Url: [Web Link]

Is Registration Required?: no

How widespread was the article reported?: regional

News Category: Business/Finance

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