Håpar på Bond-effekt for reiselivet - Averøy, Norway - News Article Locations on Waymarking.com

The following article has been published in NKR and has been translated from Norwegian to English with Google Translate.

Hoping for Bond effect for tourism
Several of the scenes in the new James Bond movie have been shot in Norway. - Now the tourism industry must take advantage of the chances, says tourism expert.

Expectations were high before the new James Bond movie was shown at the village cinema in Averøy on Friday night. For several weeks there has been a James Bond fever in the small island municipality.

It is not a daily occurrence to be served scenes from the hometown in the movie about the world's most famous action hero. The municipality's biggest tourist attraction, the Atlantic Road, is in the movie.

- I'm really excited. No matter how much is included in the movie, this is big for us, said mayor Ingrid Rangønes.

And the movie created excitement among the audience. The Atlantic road is in three scenes. That was more than the mayor had expected.

- We were very positively surprised. At first they whizzed across the Atlantic Road and then we thought maybe that was it. We were happy anyway. But then they showed me two more clips from the Atlantic Road. It was a very good profiling.

The Atlantic Road is a very popular tourist attraction. Every year, thousands of tourists come here to see the spectacular bridges and views of the sea. Now the question is whether James Bond will attract even more tourists.

Odd Roar Lange runs the website The Travel Inspector, and follows Norwegian tourism closely, meaning it is up to Averøy itself.

- The effect will be just as good as people in Averøy make it. Tourism must follow up with active marketing, otherwise this is quickly forgotten.

Lange thinks tourism is not good enough to follow up when world-famous movies like this are shot in Norway. They do not have a good enough apparatus to take advantage of the chances such movies create, he says.

Lange refers, among other things, to the recording of "Mission Impossible 7" with Tom Cruise which was made in Rauma and in Stranda.

The state supports such big movies with tens of millions of kroner. The next "Mission Impossible" movie will receive NOK 68.7 million from the so-called incentive scheme. The tourism expert thinks one should make some demands.

- We believe that Tom Cruise loves Norway. But that's the money he's concerned about. One should have demanded that Tom Cruise line up with a 15-second clip where he talks about how great Norway is. It would be worth our gold in marketing. On The Atlantic Road you can make photo spots with James Bond to create interest.

In Averøy, the excitement is great right now. Håvard Bringsli took on the role of the local double for James Bond on Nordmøre. It was a stunt that got a lot of attention. Bringsli liked the movie he saw on Friday night.

People who live in Averøy are proud of The Atlantic Road. Now Håvard Bringsli hopes that the movie will lead to a stronger profiling of the tourist attraction.

- On Wednesday we were on The Atlantic Road together with TV 2. Then we talked to three Dutch people. They had traveled there to see the bridge because they had heard it was in the James Bond movie.

Type of publication: Internet Only When was the article reported?: 10/02/2021 Publication: NRK Article Url: [Web Link] Is Registration Required?: no How widespread was the article reported?: national News Category: Entertainment

Visit Instructions:
Give the date of your visit at the news location along with a description of what you learned or experienced.

Recent Visits/Logs:

There are no logs for this waymark yet.