Keebler Elves
The animated Keebler Elves, led by "Ernest J. Keebler", or "Ernie",
rank among the best-known characters from commercials. The elves
have appeared in countless television advertisements throughout the
years, shown baking their unique products. The Keebler tree logo
reflects this characterization.[citation needed]
Burnett's company created the elves in 1968, calling the bakery
"The Hollow Tree Factory."
J.J. Keebler was the "blustery" original head elf in 1969. Ernie
Keebler became "head elf" in 1970. White-haired Ernie wears a green
jacket, a white shirt with a yellow tie, a red vest, and floppy
shoes.
Other elves were Fryer Tuck (who promoted "Munch-ems"), Zoot and
J.J. (known for Pizzarias), Ernie's mother Ma Keebler, young Elmer
Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who
wrapped the products), Sam (the peanut butter baker), Roger (the
jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe
supervisor), Flo (the accountant), Leonardo (the artist), Elwood
(who ran through the dough), Professor, Edison, Larry and Art.