Why: It's Ultra PI day!
3 14 15 March 14, 2015. The international day of (π ) Pi... not PIE, Pi !! The irrational number which represents the ratio of a circle's circumference to its diameter.
3.14159265359
Oh, we also have a coin release that day. It's a multi event. Coin reservations have maxed out. So everyone who reserved a coin is welcome to come and pick yours up. (Image below.) Coins will not be released until after 9:26:53am. (3.141592653)
Check your reservation here