STAGE 1: Identify the person. He certainly looks ill these days; I hope he isn't in pain.
At the time this cache was set, an ex-schoolmate of his lived just under 16km from GZ, as the crow flies. See this picture for a clue (of sorts) to the identity of the schoolmate of the man in question.
Using lower case and no spaces, please check the identity of either schoolmate here.
STAGE 2: After very careful reflection, the person's identity might help you decipher the coordinates below, although the connection is tenuous (of course).
I think it fair to say that the person you seek was never "a dedicated follower of fashion", but he was spotted recently on the King's Road.
Assume N 51, W 000
MOSH KEF KEM TAK AHCTA
KAR OTI RO TAK ATA
